Conducting Customer Satisfaction Research – Types of Surveys

Annual Customer Satisfaction Survey

This survey focuses on measuring customer satisfaction across a range of key metrics to help you understand what your customers perceive your company is doing well, and more importantly, focus on what needs to be improved.

Actionable insights from the survey will enable you to drive strong collaboration and maintain a competitive advantage.

Voice of the Customer (VoC) Programme for B2B Relationships

In a dynamic world, our VoC programmes enable you to gain actionable and real-time insights that identify which aspects of the relationship are working well, and what needs to be done to improve customer experience.  This, in turn, will drive more collaborative and profitable partnerships. 

In addition, this more regular type of feedback enables you to have an “early warning” of any potential issues.

QuickPulse Surveys

This is an ideal tool to deliver real-time and cost-efficient feedback when you are looking to gain insights on a specific topic.

In addition, this could be used to get tactical feedback to support a strategic initiative (e.g. gauging success on recently introduced initiatives or focusing on getting additional insights from a specific customer group).