Conducting Customer Satisfaction Research – Introduction
As a key Stakeholder Group, your Customers generate the revenue that drives your business forward. To do this successfully, it’s vital to understand and take into account the views/feedback of your customers when making commercial decisions and developing future strategy. Conscious of the maxim that “you shouldn’t mark your own homework”, engaging FOTP Research, a specialist B2B customer satisfaction survey company, as an independent third party to work with you, is the best way forward.
We will work with you to:
- Understand your requirements
- Develop the survey
- Conduct the customer satisfaction research
- Analyse the data and
- Present the insights
This the most efficient and effective method of undertaking independent and objective Customer Satisfaction Research. This can then be expanded into a tracking survey, to measure change/progress on an on-going basis.