Conducting Customer Satisfaction Research – Introduction

As a key Stakeholder Group, your Customers generate the revenue that drives your business forward. To do this successfully, it’s vital to understand and take into account the views/feedback of your customers when making commercial decisions and developing future strategy. Conscious of the maxim that “you shouldn’t mark your own homework”, engaging FOTP Research, a specialist B2B customer satisfaction survey company, as an independent third party to work with you, is the best way forward.

We will work with you to:

  • Understand your requirements
  • Develop the survey
  • Conduct the customer satisfaction research
  • Analyse the data and 
  • Present the insights

This the most efficient and effective method of undertaking independent and objective Customer Satisfaction Research. This can then be expanded into a tracking survey, to measure change/progress on an on-going basis.